Saints launch NFT collection

To celebrate the launch of the ‘Bold is Brave’ 2022/23 home, away and third kits, Southampton FC and hummel have launched three unique NFTs. In doing so, Saints have become the first-ever Premier League club to launch an NFT of its kit designs.

The NFTs have been created to showcase the original digital design drawing of each kit, which are bolder and braver than ever before.

As a club that is known for doing things differently, Southampton FC has launched just one NFT per kit, making each one a true collectable item for football shirt collectors in web 3.0.

Fans are able to bid for the NFTs in an auction via OpenSea. The auction will conclude in August, with the recipient of each NFT also receiving a bonus of the first off-the-line matching physical shirt.

Sarah Batters, Director of Marketing & Partnerships for Southampton Football Club, said: “As a club, we have always looked for new and innovative ways to push the boundaries and to connect with our fans. This season is no different and our kit is all about being bold and brave. With this in mind, we wanted to create three unique NFTs that will be collectable items for our fans.

“Whilst we appreciate that not everyone will be ready to dive into the world of NFTs, we want to be bold in giving our supporters the choice to explore this exciting and new area. This is a great chance to offer our fans something special that balances the spirit of where we have come from with the determination to be bigger, bolder and braver in everything we do next.”

The club would like to make it clear to supporters that its NFTs are digital collectable works of art and should not be considered as financial investments.