Saints announce JD as new official sleeve partner


Southampton Football Club is pleased to announce JD, the global leader in branded sports-fashion retail, as its new official sleeve partner for the 2022/23 season.

As part of the partnership, the club have signed a one-year agreement which will see JD become the official sleeve partner for the Men’s First Team, B Team, Under-18s and all Academy teams.

Sarah Batters, Southampton Football Club Partnerships and Marketing Director, said: “We’re delighted to welcome JD as our new sleeve sponsor. JD is one of the world’s leading retail brands, with exciting aspirations. As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence. We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations.”

Nadia Kokni, JD Global Marketing Director, said: “This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on pitch around the world. The club’s connection to the fans and the continued level of talent that the Academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life.”

For fans who purchase or have already purchased any of the Southampton FC 2022/23 replica kits, the printing of the JD branding can be added to the kit at the stadium store and the Marlands store for free of charge from this weekend. This must be claimed in-store. Please be aware that there will not be the option to do this online through the website. Alternatively, the JD Sleeve branding can be added to kits at either of the two JD stores in Southampton or the one in Eastleigh.

To celebrate the new partnership, Southampton FC and JD will be giving three lucky fans the chance to win a bundle including a signed shirt, £200 JD gift voucher and two hospitality tickets for the Halo Lounge.

for the full terms and conditions.