Apply now: Future of Football challenge


Southampton FC, along with Sport Republic and Yolo Group are today launching The Future of Football challenge to find and support the next innovative sports tech startup.

The Future of Football challenge is open to innovative companies, ready to shape and test their ideas for updated football experiences in either football development or fan engagement.

In spirit with its values of innovation and doing things differently, Saints will offer a 4-week virtual programme, powered by Sport Republic and Yolo Group, to create opportunities and break away from conventional methods.

The challenge welcomes Web3 and sports tech startups and scaleups with novel solutions to:

Selected teams will rapidly test and pilot their solutions, take part in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic and Yolo Group decision-makers. At the St. Mary’s finale, teams will pitch for a commercial relationship with SFC and a £100k discretionary prize pool for post-programme solution development.

Sport Republic is the owner of Southampton Football Club and is a London-based investment firm in the sports and entertainment industry - the company's vision is to grow high potential sports businesses and sports tech companies.

Yolo Group is the managing partner for the Future of Football challenge. Yolo Group is a leader at the cross section of gaming, fintech, and blockchain, and operates the brand, Saints Main Club Partner.

The deadline for applications is February 23rd 2023. Find more information and apply here.