Southampton Football Club is delighted to welcome Parimatch as its Official Betting Partner ahead of the 2021/22 Premier League Season.

The sports betting brand, which was formed in 1994 and now operates in countries around the world, will feature on the LED perimeters at St Mary’s on matchdays as part of the partnership.

Parimatch Tech uses high technology solutions and an innovative approach to provide the highest quality betting products and gaming experience for its customers. The betting brand has partnered with Saints to increase awareness and attract new customers both in the UK and in Europe.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said: “We are delighted to welcome Parimatch Tech as a new commercial partner. Parimatch share our club values of being ambitious and forward thinking and we look forward to working with them for the season ahead.”

Roman Syrotian, Co-CEO at Parimatch Tech, says: “Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech.

“With the addition of these three great football clubs (Southampton, Aston Villa and Brighton & Hove Albion) to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to mutually utilise the upcoming opportunities these ventures present.

“Parimatch is in awe of the clubs’ great history and hopes to be a contributor to their success in the coming years. We are also honoured to have Chelsea, Everton and Leicester City by our side, and can’t wait to see our partners on the pitch, showing their passion for football and, naturally, winning”.

You can find out more about Parimatch Tech by visiting their website.