Saints and Midnite launch new 2UP fan initiative
Southampton Football Club is delighted to confirm that Midnite will continue as the club’s Official Training Kit Partner for both the Men’s and Women’s Team, whilst also taking on the Back of Shirt and Shorts Partnership for the Men’s Team this season.
The renewed partnership builds on a successful first year together, during which Midnite helped deliver a number of memorable experiences for Saints supporters both on and off the pitch.
Across the 2025/26 campaign, Midnite funded luxury away travel through the Midnite Express, supported the commemorative tifo celebrating the 50th anniversary of Southampton’s FA Cup triumph and provided supporters with unforgettable matchday hospitality through its Ticket Treats campaign.
Midnite also rewarded Saints fans through the popular Brace Yourself initiative, which offered supporters the chance to win cash prizes whenever a Southampton player scored twice in a home league fixture. The campaign produced multiple winners throughout the season, including an £8,000 prize following Taylor Harwood-Bellis’ brace against Blackburn Rovers.
Now, supporters have another exciting opportunity to win during the 2026/27 campaign with the launch of Midnite’s brand-new 2UP initiative.
If Southampton take a two-goal lead in any home league fixture, one lucky Saints supporter will win the 2UP jackpot. If the prize isn’t won, an additional £1,000 will be added to the pot ahead of the next home league game, giving supporters the chance to play for even bigger prizes as the season progresses.
Having gone two goals ahead in six home league matches last season, the new initiative gives Saints fans even more reasons to cheer the team on at St Mary’s.
Greg Baker, Chief Revenue Officer of Southampton Football Club said:
“We’re delighted to continue our partnership with Midnite after a successful first season together.
“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.
“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”
Andrew Mook, Midnite’s Head of Brand Marketing, added:
“We’re excited to be Southampton’s Official Training Kit partner for a second year.
“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.
“With that said, we are pleased to introduce 2UP, where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.
“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through 2UP during the campaign.”
Full details on how supporters can enter and take part in the 2UP initiative will be announced ahead of the opening home fixture of the new season.
