A new partnership with Southampton-based game developer Kinetic Games
Kinetic Games become our Official Video Game Studio as part of a multi-year partnership.
Founded and led by lifelong Saints supporter, Dan Knight, Kinetic Games is proudly rooted in the city. The studio has gained international recognition for its flagship title Phasmophobia, a critically acclaimed and community-beloved psychological horror game that surpassed 25 million units sold in 2025.
This new partnership highlights both organisation’s shared commitment to fostering local talent, celebrating creativity and supporting our communities. Kinetic Games' commitment to these values is underlined by the recent launch of Kinetic Publishing. A publishing label providing indie developers an opportunity to receive tailored support and advice on launching their own titles.
Daniel Knight, CEO of Kinetic Games and Game Director of Phasmophobia, said: “I’ve been a lifelong fan of Southampton FC, so being able to sponsor the club I’ve followed for years is a surreal experience. It also shows how far we’ve come as a studio. Being able to support a football team like this is something we never anticipated as an option for us, and we’re just so grateful to our players for allowing Phasmophobia to reach the heights it has today.”
Our partnership, Kinetic Games’ first sports marketing partnership, will see the launch of a series of Saints-led community and fan initiatives throughout the season.
Greg Baker, our Chief Revenue Officer, said: “We’re pleased to partner with Kinetic Games, a homegrown studio making a global impact that embodies the same passion and innovation we champion here at Southampton Football Club. This collaboration underlines our belief in local talent and we look forward to building our partnership together."
