Southampton Football Club announced a new three-year deal with Virgin Media in May 2019, extending the partnership which began in 2016.
The deal, which runs until the end of the 2021/22 season, will see Virgin Media remain as the sleeve sponsor of the first-team shirt. Its logo will also appear on the sleeve of Southampton’s Under-18 and Under-23 men’s sides.
As an extension to its sponsorship, Virgin Media will proudly become the first ever shirt sponsor of Southampton FC Women. Its logo will appear on the front of the shirt from the start of next season.
The side has just completed an outstanding campaign in the national women’s football pyramid – winning the Southern Region Women’s Football League Premier Division without dropping a point all season. Virgin Media will work to raise further awareness of the team at a local and national level through a range of initiatives.
The ultrafast broadband, TV and mobile provider first became the sponsor of Southampton Football Club at the beginning of the 2016/17 season, integrating the club in the company's television adverts (below). This new three-year deal will mark more than half a decade of partnership between Virgin Media and Southampton.
A major pillar of Virgin Media’s sponsorship of the club over the past three years has been rewarding the dedicated and loyal support of Saints fans.
The recently launched ‘Super Saints’ campaign will continue this activity by recognising Saints supporters with a range of money-can’t-buy experiences as well as unique fan competitions and exclusive behind-the-scenes content.
David Thomas, Commercial Director at Southampton Football Club, said: “Over the past three years, Virgin Media has consistently demonstrated a desire to challenge the conventions of traditional sports sponsorship by supporting our first-team and rewarding our fans in new, exciting and innovative ways.
“As such, they are true partners of the club and we’re delighted to be extending our relationship for a further three years and expanding their support with more of our teams.”
Marieanne Spacey-Cale, Southampton's Head of Girls’ and Women’s Football, commented: "It’s fantastic that such a prestigious brand as Virgin Media has decided to make this commitment to the Women’s team.
“To have their support on this exciting journey of ours is wonderful and, after a successful season, we look forward to taking on the 2019/20 campaign with them proudly being displayed on the front of our match shirts.”
CHRIS COLLINSONWE'VE BEEN BLOWN AWAY BY THE PASSION OF SOUTHAMPTON SUPPORTERS.
Executive Director of Sales and Marketing at Virgin Media
Chris Collinson, Executive Director of Sales and Marketing at Virgin Media, said: “By extending our sponsorship of Southampton Football Club, we’re continuing our incredible partnership with the Saints and building on the great work over the past three years.
“We’re really excited about the new deal with the inclusion of the Under-18 and Under-23 men’s sides, as well as becoming the first ever sponsor of Southampton’s hugely impressive women’s team. The squad is going from strength to strength and we can’t wait to support this team of inspiring female footballers.
“We’ve been blown away by the passion of Southampton supporters. Our recently launched Super Saints campaign will continue to be a cornerstone of our sponsorship as we rightly reward fans for their continued dedication and support.”
For more information on Super Saints, visit virginmedia.com/supersaints or Virgin Media’s Twitter or Facebook pages.