Southampton Football Club welcomed Unibet as its Official Betting Partner in September 2019.

The company, which is one of the most recognised brands in the betting industry, was founded in 1997 and is part of the Kindred Group, one of the largest online gambling companies in the world, providing the broadest range of sports betting offers available.

Like Southampton, it is an organisation that strives to be innovative in everything it does, and works closely with the club to bring its brand closer to the Saints supporters, through a bespoke digital content series, alongside a series of exciting giveaways.

The partnership will also see Unibet become a staple of Southampton’s matchdays with perimeter LED boards at all games at St Mary’s and a presence during all Saints interviews.

we look forward to a company who share our reputation for innovation becoming our official betting partner.

david thomas
chief commercial officer, southampton fc

David Thomas, Chief Commercial Officer at Southampton FC commented: “Unibet have enjoyed great success in becoming one of the most trusted betting brands and we’re delighted to welcome them as a partner.”

“We look forward to a company who share our reputation for innovation becoming our Official Betting Partner.”

Neil Banbury, General Manager at Unibet, said: “We are delighted to become the Official Betting Partner of Southampton FC. 

“Unibet are committed to reinventing the sponsorship model to benefit both the club and the local communities through sustainable initiatives and using our rights to promote and educate around responsible gambling. 

"As an established Premier League team with a huge following of loyal and passionate fans, we are excited to promote our responsible gambling messages at St Mary's via the LED boards, and look forward to building a successful partnership with the club and fans alike.”