The energy drinks giant has grown globally since its introduction in 2002 and has since generated a portfolio of major sporting partnerships. As such, they will be joining the club's valued family of commercial partners ahead of the 2019/20 season.
Their innovative approach to marketing and digital strategy mirrors Southampton's, and we will be working collaboratively to create exciting content featuring members of the Saints first-team playing squad.
Over the course of the partnership, Monster Energy will be rewarding the club’s loyal fanbase with unique experiences.
Fans will also experience Monster Energy’s presence at each of Southampton's home games with perimeter LED boards at St Mary's throughout the partnership.
David Thomas, Chief Commercial Officer at Southampton FC commented: “Monster share our commitment to innovative marketing and have become a globally successful brand through this approach.
“We look forward to building a collaborative partnership with our new Official Energy Drinks partner. It’s great to have another exciting blue chip company join our family of commercial partners.”
Monster Energy’s SVP Marketing EMEA, Jon Tuck commented; “We are incredibly excited to be able to announce our partnership with Southampton FC and are already looking forward to unlocking some great experiences for your fanbase.
“Here’s to some very memorable days and nights at St Mary’s this season and beyond.”