’s Crypto Fan Fund

By SFC Media time Wed 10 Nov

Southampton Football Club’s Main Club Partner,, has launched a first-of-its-kind Crypto Fan Fund, donating two Bitcoin to be used to deliver a series of fan-led initiatives across the 2021-22 season and beyond.

Throughout the season, the fund will be used to support the causes that matter most to the club’s fans.

All decisions on how and where the fund is used will be made by Saints Voice, Southampton FC’s long-standing supporter panel, who will work closely with the club and with to determine how to make the greatest impact.

The donation of cryptocurrency in this way is a major first within elite sports partnerships. Unlike traditional flat donations, the value of the fund can shift and increase in line with the market, allowing for the potential of greater investments in future seasons. will underwrite the fund for the value of two Bitcoin at the point of donation, guaranteeing the club access to at least the minimum value of the fund, plus any additional profits accrued from inflation.

Potential uses of the fund could include improvements to the matchday experience, through to providing much-needed assistance to local venues impacted by Covid-19.

Saints Voice can also decide to retain, or ‘HODL’, a portion of the fund to invest in future seasons, to capitalise on any increase in value.

Helen Edwards, Head of Responsible Gambling at said: “Supporters are the lifeblood of the game and continue to demonstrate their unrivalled passion and loyalty every matchday. As a valued partner of Southampton Football Club, it’s incredibly important that we engage with the dedicated Saints fans and support them too, in any way that we can.

“The opportunity to use Bitcoin in such an innovative way by setting up this fan fund is incredibly powerful. We firmly believe the hype is real and cryptocurrency is here to stay, and are excited to see how the value of the fund could continue to rise, allowing for even greater investments for Saints fans and the wider community”

Sarah Batters, Director of Marketing & Partnerships at Southampton FC said: “Covid had a major impact on our fans’ experience of a matchday last season. Thankfully things are getting back to normal and almost all our fans have returned, so we are delighted to offer our supporters the opportunity to make their match experience even better, this season and beyond.

"Working in close collaboration with the fantastic representatives on our Saints Voice panel, with’s ‘Crypto Fan Fund’ we hope to build a closer bond with our supporters by tackling some of the causes that they consider most crucial and look forward to seeing how they ultimately choose to allocate this fund.”

The donation consolidates’s ongoing commitment as the main club sponsor of Southampton Football Club, and as a leader in the crypto community. The initiative is part of’s ‘Believe the Hype’ campaign, encouraging Saints to believe the hype around their club, and around cryptocurrency.

As part of the club’s sustainability strategy, The Halo Effect, Southampton Football Club is committed to putting our fans at the heart of everything we do. Find out more about how the club is committed to giving its fans a voice here.


Saints and hummel unveil mural in support of LGBTQ+ inclusivity
chevron right Goal of the Month: October Goal of the Month: October

Vote for your favourite goal from last month.

timeWed 10 Nov
Crossroads with surprise Foundation participants