Saints announce Sure as Official Training Kit Partner

By SFC Media time Thu 29 Oct

Southampton Football Club are delighted to welcome Sure, Unilever’s market leading antiperspirant brand, as its new Official Training Kit Partner.

Over the course of the partnership, Sure will feature on all First Team and B Team training kit for the 2020/21 season, as well as having branding on in-stadia LEDs and media backdrops.

Sure has been delivering long lasting protection against sweat and odour for over 50 years, and will be utilising its relationship with the club to continue inspiring people to move more at a time when physical and mental wellbeing plays a vital part in daily life.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, said: “We are proud to be partnering once more with Sure, a brand that shares the club’s commitment to innovation.

"They have a strong record of success for over 50 years and, like us, they believe in promoting a healthy, active lifestyle."

Alice Duffill, Senior Brand Manager, Sure UK&I commented: “We are thrilled to be adding three top Premier League clubs to our growing list of football partners. Football is by far the most watched sport in the UK and continues to give fans a boost, even during the most difficult of times.

“The sport is a key passion point for our target audience, and we hope we can utilise our partnerships to encourage people to move more to live more, making every moment matter.”

The brand, who previously partnered with Saints between 2016 and 2018, offers a fresh and confident approach for its target market with the recent launch of the Sure Advanced Protection Workout Deodorant, providing powerful 72-hour sweat protection and high-impact odour control that lasts through high intensity exercise.

To find out more about Sure click here.


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