LD Sports partnership introduced to Chinese media

By SFC Media time Sun 21 Jul Club

Southampton Football Club and LD Sports today held a press conference in Macau to introduce their partnership to the Chinese media.

Representatives from the club, including majority shareholder and Chairman Mr Gao, Vice Chair Nelly Gao, Chief Executive Martin Semmens and Commercial Director David Thomas, were joined by Saints legends Rickie Lambert and Matt Le Tissier, alongside officials from LD Sports.

The brand new sports content, marketing and entertainment platform, which has now launched for the Chinese market, became Main Club Sponsor this summer, in what represents the biggest sponsorship deal in Southampton’s history.

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Matt Le Tissier and Rickie Lambert speak at the press conference in Macau

The press conference came ahead of the arrival of the Saints squad in Macau, with manager Ralph Hasenhüttl leading a group there this week.

The centrepiece of the trip will see a Southampton XI face Chinese Super League side Guangzhou R&F, at the Estádio Campo Desportivo, on Tuesday, in the International Football Invitational in Celebration of the 20th Anniversary of Establishment of the Macau SAR.

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