Southampton Football Club is pleased to announce it has welcomed All Football as its Official Chinese Football App Partner.
Founded in December 2013, the company has grown rapidly to become the most influential football media platform and digital community in the country, with more than 40 million registered users.
The club has had its own account on the app since September 2017, providing breaking news and behind-the-scenes updates to fans in China, as part of its increased social media presence in the country.
Southampton’s Commercial Director, David Thomas, said: “This partnership marks another positive step for us as we continue to evolve our presence in China.
“Already, we have seen strong growth in terms of our fanbase, as well as our digital platforms, in the country, and we are excited about how this new relationship with All Football can help us to connect further with our supporters and football fans as a whole in China.”
As well as Saints, All Football, which is owned by the Dongqiudi company, boasts official accounts for many of the top club and international sides around the world, delivering up-to-date news and scores to followers.
Dongqiudi's Business Development Manager, Kaixuan Guo, said: “We are very pleased to achieve this partnership with Southampton Football Club, because it is the first time that Dongqiudi has reached an in-depth cooperation with a Chinese-funded foreign football club.
"It will be a win-win for both parties and will play a positive role in improving Southampton’s influence among Chinese fans and Dongqiudi’s global presence.”
The partnership will now see Saints and All Football work together on a deeper level to develop new content, events, promotions and charity activities to bring supporters in China even closer to the club.