Saints make matchday experience improvements

By SFC Media time Wed 08 Aug Club
Photo by James Bridle

You spoke. We listened.

More than 5,000 Saints fans completed our end-of-season survey in May, giving their feedback on a wide variety of topics, and the club has already begun taking action in a number of areas where supporters were keen to see change or improvements.


You wanted to hear more from us, and the club has now launched a new series of fans’ forums, which will allow supporters to pose questions to key club officials, from the board to the playing squad – the first takes place next week, with chairman Ralph Krueger, vice chairman (football) Les Reed, manager Mark Hughes and a first-team player due to attend.

Also, rather than just one annual survey, matchday experience surveys will be sent to a percentage of fans who attended each home game to allow for ongoing improvements throughout the season.

Free pre-season tickets

This summer, the club dropped charges to attend the two home pre-season matches, against Celta Vigo and Borussia Mönchengladbach, for Season Ticket holders, as recognition for the commitment they had made.

Cheaper junior tickets

To make it easier for more young fans to attend games, the club has introduced a £5 ticket offer for Under-18s for its opening two home matches of the Premier League season.

Stadium signage

The stadium signage was given a major refresh over the summer, with improved directions and wayfinding information now available to fans both inside and outside St Mary’s.

Screening the day’s other games

The club can confirm it will now be screening televised games prior to Saints matches in the concourses, so you won’t miss any of the action.

Enhanced food and drink offering

The club has introduced additional food choices at its kiosks, including a brand new panini offer, while it is bringing in a premium coffee cart in the concourses with a host of favourite coffees available, as well as a selection of premium teas as a trial.

To reduce queuing times for a half-time pint, the club is also trialing the use of beer tokens, starting in the Northam Stand, which supporters can buy before the game and then use in dedicated, token-only stations during the interval.

Season Ticket Holders now also receive 20 per cent off food and drink in the St Mary’s concourses from the moment the stadium opens, up to kick-off.

Hospitality improvements

We have refreshed our Saints Bar package, bringing in a new street-food menu and wine list, live post-match music, upgraded furniture, and launching the brand new ‘Saints Bar Presents’ series, featuring a Q&A with a former player, kicking off with Neil Ruddock at Burnley.

Mobile connectivity

One of the big things fans asked for was an improved mobile network experience on matchdays. The club is exploring a number of options to enhance this for supporters.

Fan hub improvements

The Virgin Media Fan Hub, situated in the Kingsland Stand, will be closed for the first two home Premier League games of the season, while it undergoes an exciting refurbishment project. We’ll be bringing you more details on that soon.

As well as the above, the club is continuing to look at how it can act on the feedback from supporters in other areas, and will provide additional updates as and when changes are being made.


£5 junior tickets for Leicester
chevron right
St Mary's closed on Tuesday

St Mary's closed on Tuesday

Both the Saints Store and Ticket Office will be unavailable.

timeMon 26 Jul
Happy Birthday, Lawrie McMenemy! Happy Birthday, Jonathan Forte! Five years of Alex McCarthy! video03:11
Alex McCarthy

Five years of Alex McCarthy!

We pick out some of the keeper's best saves since signing in 2016.

Highlights: Swansea 1-3 Saints photo Gallery: Swansea 1-3 Saints