Saints Foundation was delighted to win gold at the prestigious Sports Business Awards 2018 last Friday, picking up the Sports Innovation Award for its partnership with The Big Issue.
The partnership began at the start of the 2017-18 football season, kicking off with a unique collaboration between the two organisations, which saw a special edition Big Issue magazine double up as Southampton FC's official programme for our Premier League fixture against Swansea.
The magazine was sold throughout Hampshire, and by Big Issue vendors at St Mary’s on matchday.
Saints Foundation then delivered a unique employability programme for Big Issue sellers at St Mary’s Stadium, with four vendors being offered employment within various sectors of the football club after completing the course.
The Sports Business Awards Judging Panel 2018 called the partnership a 'clever, fresh idea', commenting that they were 'taken by the clear results it achieved making a real difference to people in need.'
Greg Baker, Head of Saints Foundation, added: “We are delighted that the success of the partnership has been recognised externally, and to win such a prestigious prize is testament to the hard work put in by all concerned, not least the vendors themselves."