Sunday’s fixture against Swansea City has been dedicated to celebrating the work of Kick It Out, football’s equality and inclusion organisation, as part of its ‘Season of Action’.
Founded in 1993, Kick It Out has altered the landscape of football by educating, raising awareness and campaigning to make the game a more safe, welcoming and comfortable environment free of all forms of discrimination, prejudiced attitudes and abusive behaviour.
Roisin Wood, Director of Kick It Out, said: “The ‘Season of Action’ was introduced last season to recognise our 20th anniversary, and we’ve decided to continue with this format as we feel it provides the best platform to demonstrate the level of work we deliver throughout the year.
“The support of Premier League and Football League clubs has been crucial throughout the history of Kick It Out, and dedicating games to the ‘Season of Action’ and hosting non-matchday activities to promote our ethos has an incredible impact.
“This year’s ‘Season of Action’ has a specific focus on promoting grassroots and community activity and professional football clubs have a responsibility to spread the message of inclusivity, unity and togetherness to all of their local stakeholders throughout the season and beyond.
“As an organisation, we are determined to strengthen our presence at the grassroots and community level to help further educate the future players, coaches, fans and administrators of the game on the need to banish all forms of discrimination, prejudiced attitudes and abusive behaviour from football.
“We are leading a real drive to engage more with grassroots and community projects, and supporters groups – especially through our ‘Fans for Diversity’ campaign with the Football Supporters’ Federation – and have several exciting initiatives running throughout the ‘Season of Action’.
“As always, a big push is being made to publicise our reporting mechanisms – the Kick It Out app, our online reporting form and Freephone service – far and wide. One incident is one too many, and we must ensure there is a policy of zero tolerance from the professional game through to the grassroots and community level of football.
“Everybody in football has a part to play in tackling discrimination. Everything we do is built on partnership work and we want to hear from anybody during our ‘Season of Action’ who would like to get involved and support what we do for the benefit of football!”
Do you want to play a more active role in Kick It Out’s ‘Season of Action’? You can get in touch with the organisation by calling 0207 253 0162, emailing [email protected] and via Twitter on @kickitout.