Saints' new 2012-13 home kit is already on course for record-breaking sales figures following its launch last weekend.
Fans queued for hours to be among the first to snap up the new strip when it went on sale at the Saints Store in the city's WestQuay shopping centre on Sunday morning.
The high interest levels continued the following day when the newly-refurbished St Mary's Megastore threw open its doors as more supporters grabbed their new outfits, which are tailored by Umbro.
The striking new design has gone down well with the Saints faithful, many of whom have certainly wasted no time in ensuring they are kitted out for life in the Barclays Premier League.
Shirt printing has proved incredibly popular, with Saints stars such as Rickie Lambert, Adam Lallana and summer signing Jay Rodriguez among those being selected to grace the back of fans' new jerseys.
Furthermore, supporters have made the most of the opportunity to add official Premier League logos to the sleeves of their freshly-purchased shirts to celebrate Saints' promotion to the top flight.
As well as being on sale at our two Saints Stores, the 2012-13 home kit is also available 24/7 via our online store, with fans around the world already ordering their new strips.
Also now available is the new season's official teamwear collection, which includes tracksuits, beachwear, training kit, polos and sweats.
Remember, the brand new 2012-13 away kit goes on sale on Saturday 14th July - the day of the Markus Liebherr Memorial Cup.