2021/22 OFFICIAL KITS

The new hummel kit celebrates 20 years at St Mary’s.

We’re excited to unveil the world-first AR integration within a football shirt with our home kit for the 2021/22 season. In partnership with Hummel, celebrating the club’s DNA and 20 years since the club moved from The Dell to St Mary’s.

 

The iconic red and white stripes make a return in a design inspired by the final shirt worn at The Dell, during the 2001/02 season, and featuring Augmented Reality technology that fans can scan with their smartphones to bring the shirt to life and gain access to exclusive content including a 3D James Ward-Prowse in their living room.

 

You can buy the new kit online and in-store, with adult shirts available at £55, junior shirts at £45, and replica mini kits for toddlers and infants available from £35, featuring full detailing from the player-issue shirts.

16x9 Landing page AR asset
Banner halo site
21/22 Home kit
To buy your kit, click below

Southampton FC

The fully bespoke SFC shirt features an inserted graphic in the famous stripes, giving the illusion of movement and dynamism.

Hummel

Proudly back in partnership with Danish sportswear giants, hummel, for the first time since 1991, the new 21/22 shirt is authentic and takes inspiration from the last shirt worn at The Dell in the 2001/02 season.
stadium shot

20 years

The outer back neck of the shirt calls out the 20 years celebration of us being at St Mary's.
NECKLINE KIT

Neckline

This fully bespoke hummel shirt is a celebration of the club's DNA with both The Dell and St Mary's Stadium outline graphic featured in the back neckline. The collar is inspired by the last shirt worn at The Dell.
21/22 MEN'S HOME SHIRT
From £55
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21/22 WOMEN'S HOME SHIRT
From £55
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21/22 KIDS HOME KIT
From £35
Buy Now
Banner halo site
21/22 Home kit
To buy your kit, click below