Women's Professional League Limited agrees landmark sponsorship deal with Barclays
Women’s Professional Leagues Limited (WPLL) has agreed a new multi-year deal with Barclays for title sponsor of the Barclays Women's Super League and Barclays Women's Championship.
The landmark renewal is the biggest deal in women’s domestic football history and sees Barclays double their investment to build on their long-term support of the women’s game.
Barclays’ investment is foundational for the new era of the women’s professional game in England and is the first sponsorship deal agreed following the creation of WPLL as the new company taking over the responsibility of the top two tiers of women’s football.
WPLL is founded on a new vision and mission to transform women’s football by building the most distinctive, competitive and entertaining women’s football club competition in the world for the players and fans of today and tomorrow.
Nikki Doucet, CEO of Women’s Professional Leagues Limited, commented: “Barclays has been a leading light when it comes to supporting women’s football and they become a founding partner for WPLL as we embark on a transformational journey to grow the game.
“This record multi-year investment demonstrates long-term commitment and is important because it provides positive endorsement and increased support for what we are trying to accomplish.”
Tom Corbett, Group Head of Sponsorship, Barclays said: “I speak for all my colleagues when I say how proud we are to be continuing our sponsorship of football.
“This latest agreement solidifies our long-term commitment to supporting the game at every level and creating opportunities for everyone to benefit from it.”
